ATHLETIKAN – Melbourne born
Sneakers have always been a key fashion piece and statement. Athleisure wear is a booming trend worldwide, particularly here in Melbourne, Australia.
Two Melbourne mates, Robbie Ball and Joe Tamburrino saw a gap. This was to create and cater for the fashion and fitness conscious. A sneaker that could be taken from the street to the gym.
Welcome ATHLETIKAN. A HYPE and limited release sneaker label catered for the fashion fit.
The key focus was to create high quality sneakers that would only be released in limited runs. Exclusive sneakers that could only be bought on a first in, first served basis.
We used influencers to get the brand and product out there. Those with massive social followings who believed in the product and story. These ranged from high profile Australian athletes, social influencers and reality TV stars wearing and promoting our product to their thousands upon thousands of followers.
With a waiting list of over 3000 people for our first release of only 500 pairs of shoes, they sold out in seconds.
We made headlines and received nationwide press coverage in many of the big editorials including the Herald Sun, The Age, Broadsheet, Fashion Journal and Boss Hunting to name a few.
Since launching in June 2017, we now have a combined reach of close to 100,000 fans across our socials and e-mail database. We’ve brought out over a dozen different sneakers and collaborated with some of the biggest talent in the world including UFC world champion TJ Dillashaw, Australia’s biggest DJ Will Sparks and Global fitness influencers Laura Henshaw and Zac Smith
This is just the beginning.....